A blog about Ruby, Rails and other Tech. Mostly.

5th Aug 2004, 9:06am

Loyalty card cigarettes

This is marvellous. It's from some exhibition that will be held in Berlin.

I really like the idea of collecting reward points from buying cigarettes for treatment for smoking related diseases. Cigarette brands could start loyalty programmes, and you would have to smoke more and more to get enough points for, say, a course of chemotherapy. Which you would need because you had smoked more and more.

The tobacco companies would pay for the medical care of their victims, the governments would save on healthcare costs. More cigarettes would be sold, boosting government tax revenues. And the tobacco companies would gain brand loyalty and become richer, enabling them to give more money to motor racing, woohoo!

Everyone's a winner. Except all those extra dead smokers of course. But we don't care about them, do we? (Only joking... :)